DUBAI: Millions of residents and visitors from around the world are set to carry home wonderful memories of Dubai and its retail magic, the Dubai Shopping Festival (DSF), which concludes its 18th edition on Feb.3 after 32 days of offering the best in shopping, winning and entertainment.
The DSF 2013 has lived up to its promise of staging the most exciting activities and offering the best shopping experience for the whole family, inspired by the theme ‘One World, One Family, One Festival,’ while all along keeping true to its marketing slogan ‘Dubai at its Best.’
Laila Mohammed Suhail, CEO of Dubai Events and Promotions Establishment (DEPE), an agency of the Department of Economic Development, and the organiser of DSF, said: “The DSF has once again come to a successful conclusion and has helped establish Dubai as one of the world’s best destinations for shopping and tourism.
“DSF has even contributed towards boosting domestic tourism as evident by the tens of thousands of Emiratis and expatriates who frequently visited the festival.
“DSF is one of many government-driven initiatives based on the vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, that has helped put Dubai in the headlines across the world.
“This is reflected by the fact that Dubai was crowned as the World Festival and Event City for the second successive year by the International Festivals and Events Association.”
She added: “The primary indications gathered from our stakeholders in the private and government sectors point out that the DSF 2013 was nothing less than a unique achievement by all measures.
“We promised that DSF 2013 would make a difference, and we have delivered. For four consecutive weeks during the festival, Dubai was one of the few cities in the world that was lively and vibrant.
“As the 18th edition of DSF comes to a close, we would like to emphasise that this would not have been successful without the long-standing and unflagging support of our partners in the private sector.
“This is ample proof of how different synergies could work in unison to successfully put together a monumental extravaganza such as the Dubai Shopping Festival year after year.”
Ibrahim Saleh, festivals coordinator general, DEPE, said: “The DSF has transformed Dubai into one of the top shopping and tourism destinations with the events and festivities throughout the month of the festival truly showcasing Dubai at its best.
DSF 2013 featured varied entertainment like children’s events, fashion shows, street performers from around the world, daily fireworks, concerts, and numerous cultural events reflecting the emirate’s multicultural character.
The festival encouraged government and private sectors to work closely together and it was this spirit of collaboration that has helped DEPE come up with innovative events as well as the mega raffles to ensure that the DSF is a resounding success year after year.
DEPE’s Strategic Partners of DEPE’s Events and Festival 2013 are: A.W. Rostamani Group, Al Futtaim Group (Dubai Festival City Mall), The Dubai Mall, Emirates Airline, Majid Al Futtaim Properties ( Deira City Centre, Mirdif City Centre and Mall of the Emirates), Al Zarooni – Mercato, Paris Gallery, ENOC, Dubai World Trade Centre, Dubai Duty Free, BurJuman-Reef Mall.
The Key Sponsors of DSF 2013 were: Visa International, Dubai Gold Jewellery Group, Emirates NBD and Jumbo.
DSF 2013 began on Jan.3 with an opening ceremony of unprecedented beauty and splendour centred around the city’s lifeline, the Dubai Creek.
Colour and light is what festivals are all about and the DSF 2013 had plenty of both as the Dubai night sky came alive with some of the best pyrotechnics from world-renowned experts. The city’s unparalleled skyline was lit up by sparks and showers from firework shows every evening during the festival at the Al Seef Street area and also at the Festival Promenade during the weekends.
Bedouin Lifestyle Camp
A large number of visitors flocked to check out the unique Bedouin Lifestyle Camp.
Surrounded by the shiny, glass fronted skyscrapers of 5-star hotels and the futuristic architecture of the Dubai Festival City Mall, the Festival Promenade was the last place you would expect to see a camel or a Bedouin’s tent.
But located in a corner of this modern setting, the camp gave a glimpse of the region’s heritage to visitors through decoration, food, costumes, music, dances, handicrafts, folklore and heritage.
The countries of the Arab world that have a shared heritage of desert nomads are represented at this event with their respective sections.