Apr 02 2013
Tom Miles sets out to introduce ‘experiential retail’ concept in Abu Dhabi’s newest one-stop leisure and lifestyle destination
Deerfields Townsquare, the one-stop leisure and lifestyle destination in Abu Dhabi, has announced the appointment of Tom Miles as Mall Manager. A seasoned fourth-generation retail professional known for creating ‘experiential retail’ for companies around the world, Miles joins Deerfields Townsquare in line with the community-themed mall’s vision to deliver a distinctively unique leisure and lifestyle experience in the UAE capital.
Developed to complement the Urban Planning Council’s Revitalization Master Plan, Deerfields Townsquare offers a combination of mid-tier retail, leisure and entertainment as well as great dining/ food and beverage offerings, having partnered with over 180 major retail brands as well as governmental, medical and utility service providers to create a genuine one-stop retail destination. Miles will be leading the management team in further enhancing and expanding the mall’s core offerings and attracting more prominent brands to be part of Deerfields’ community-themed, family-oriented retail environment.
Mohammed Al Haj, CEO of Mubarak Brothers Investments (MBI), which owns the Deerfields Townsquare project, said: “Tom Miles brings to the corporate team a wealth of knowledge, experience and expertise in specialized retail environments. Having built a solid reputation popularizing the ‘experiential retail’ concept worldwide, Mr. Miles is a perfect fit to lead Deerfields Townsquare towards realizing its vision of offering a distinctively unique shopping, leisure and entertainment experience for mall visitors. Moreover, Mr. Miles will be providing valuable insights to partner with the right kind of retail brands that complement the community-themed and family-oriented retail environment that we are creating.”
Tom Miles said: “The Deerfields Townsquare project reflects the growing reputation of Abu Dhabi as one of the most dynamic metropolitan cities in the region. With its highly strategic location and innovative retail concept, Deerfields opens a new and exciting opportunity for various retail brands to reach out to a much broader target audience, especially in a community with a huge potential to become a major lifestyle hub in the emirate. I therefore look forward to working with the rest of the team as well as leading retail brands to create a truly unique destination that caters to all the leisure and lifestyle needs of our customers.”
Deerfields Townsquare covers a gross leasable area of 80,000 square meters. It will offer more than 180 retail outlets over four floors, a multi-screen cinema complex, a family entertainment park, outdoor street life featuring cafes and shops, a wide selection of fine dining restaurants, a food court and parking space for more than 3,000 vehicles. The mall serves a number of coastal developments, including Al Bahia, Shahama, Rahba, Al Reef, Raha Beach and Khalifa City, with a combined population of 200,000.
Deerfields Townsquare is a flagship project of Mubarak Brothers Investments (MBI), a venture capital firm that specializes in properties and financial investments aligned with the development vision of Abu Dhabi and the entire UAE.
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About Deerfields Townsquare
Deerfields Townsquare (DTSSC) is a community mall covering 80,000 sq m of prime Gross Leasing Area (GLA), arising at the heart of an area including Al Bahia, a north-eastern suburb of Abu Dhabi. Adopting a classic “Old Victorian” theme with a typical “town square” ambiance, the multi-dimensional development will incorporate various retail, entertainment and dining components to deliver year-round quality family time to Abu Dhabi’s residents and tourists.
The one-stop leisure and lifestyle destination is strategically located close to the Dubai-Abu Dhabi Highway just a few minutes from the Abu Dhabi Airport, Khalifa City and Al Raha Beach, and the Hydra Village and Al Reef residential areas. It will feature 180 stores with Carrefour, Centrepoint, Max and HM as anchor brands. Deerfields Townsquare is a flagship project of venture capital firm Mubarak Brothers Investments (MBI).
For more information please contact:
Orient Planet PR and Marketing Communications
Office: 00971-2-44 18 995 (Abu Dhabi)
Fax: 00971-2-44 18 466
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